Last week I went to the Refinery29 shopping block at the Houston Premium Outlets. Shopping, blogging DIY. I think it was a good day.( Minus the cold front leaving, and me wearing a sweater and sweating my life away.)
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| Local boutiques setup popup shops in this space hosted by Refinery29 and Simon. |
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| Lol I made an Ugly tote that I want to peel everything off of. |
FROM SIMON:The Shopping Block—with an event design inspired by modernist artists such as Donald Judd and Dan Flavin, as well as the art and architecture of Marfa, Texas—will provide a variety of features that appeal to the millennial audience, including:
- Indie Boutiques + National Brands: Refinery29 and Simon will invite indie boutiques with local reach and relevance to participate in The Shopping Block. This will create an interplay between the native, in-market shopping experiences and the very best national retail brands, all within the mall landscape.
- Stylist Concierge: The Shopping Block attendees will receive curated style guides that highlight fall’s biggest trends, and where to shop them at Simon retailers.
- Guest Hosts: At each event, city insiders—chosen from local tastemakers in style, fashion and lifestyle industries—will act as hosts.
- Sweepstakes: Shoppers can participate in a digital sweepstakes at the event for a chance to win retail prizes, valued at a minimum of $1,000, from Simon premier retailers.
- Beauty Bars: Makeup artists will be on-hand at pop-up beauty bars to give shoppers mini makeovers, and share the latest beauty tips from the experts at Refinery29.
- DIY Station: The Shopping Block guests will have an opportunity to personalize tote bags, taking inspiration from Fall 2014 runway trends.
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